Changing the Game
GM, Shib Army!
You know the saying, “I didn’t come to play the game. I came to change it”? Take a moment to read the stories in this edition, which might ignite that passion in you to become the change you’d like to see in this constantly evolving landscape.
We kick things off with an exclusive interview with the founder of the PHIL token, who shares how its innovative approach harnesses the power of memes to redefine an industry that’s often influenced by speculation. If meme coins no longer excite you, this might give you something to think about!
We also explore Ethereum's resurgence as it steps out of Bitcoin's shadow. Will you bear witness as the decentralized future unfolds?
And for the foodies out there, Welly, Shiba Inu’s partner in the food industry, has teamed up with A Kid Called Beast to introduce a legendary burger that’s sure to tickle your taste buds.
Don't miss out on the latest happenings in the ecosystem—check out Doggie Treats for updates that might pique your interest!
The Joke's on Whom? Meme Coins Disrupt Finance
Dismissed as jokes, meme coins are now driving a revolution in decentralized finance, empowering communities and reshaping the future.
By Yona Gushiken
They were the laughingstock, the punchline, the internet's inside joke. Meme coins, dismissed as frivolous, speculative toys in the serious world of finance, were never meant to be taken seriously. But a seismic shift is underway, a groundswell of innovation rising from the fringes of the cryptosphere.
Witness a revolution—meme coins are changing the game.
For too long, the narrative has been controlled by those who cling to traditional notions of value, blind to the disruptive power of community and the transformative potential of decentralized technologies. They see only the meme, the fleeting virality, the speculative bubble. They fail to grasp the underlying current, the relentless wave of innovation that is turning these digital underdogs into formidable contenders.
This isn't about overnight riches or market manipulation but about fundamental change. Meme coins are no longer content to be mere playthings of speculation. They are evolving, maturing, and carving their own path in the decentralized world.
They are changing the game. They are building ecosystems, fostering vibrant communities, and empowering individuals in ways previously unimaginable.
Look beyond the meme, and you will see the revolution unfolding. Witness decentralized exchanges powered by the very communities that breathed life into these digital assets, democratizing finance and putting control back into the hands of the people. See the rise of immersive metaverses, built on the foundations of meme coins, where users connect, create, and explore in vibrant digital worlds. Observe the development of cutting-edge blockchain technologies, designed for speed, scalability, and security, paving the way for a future where financial access is no longer a privilege, but a right.
No, you are not in a fantasy realm. You are seeing the dawning of a new financial era.
Meme coins, once mocked and dismissed, are rewriting the rules. They are challenging the established order, disrupting traditional financial systems, and empowering individuals across the globe. This isn't just about speculation; it's about building a future where financial power is decentralized, where communities thrive and innovation flourishes.
Open your eyes and experience the transformation.
The jesters are taking center stage, and the world is about to see a performance that will redefine finance. This is the awakening. This is the revolution. This is the future, powered by the very assets they once derided as mere memes.
Meme coins are changing the game, and guess what, the world is taking notice.
1) [Sponsored] A Visionary's Journey: Exclusive Interview with the Phil Creator
A mysterious crypto visionary is using the power of memes to transform the industry, and they're just getting started. Read more
2) [Sponsored] The PHILosophy Disrupting Meme Coins: Phil's Meaningful Revolution
Tired of frivolous meme coins? Phil is shaking things up, proving that internet culture can be a force for good. Read more
3) The Quiet Giant Awakens: Business Leaders See Ethereum's Transformative Potential
Ethereum, once a quiet giant in Bitcoin's shadow, is awakening as a transformative force in business, fueled by institutional adoption, technological advancements, and a vision of a decentralized future. Read more
4) Shibarium-Powered Welly Unleashes the 'BEAST' Burger
Italy's only Shibarium-powered fast-food chain, Welly, partners with NFT project A Kid Called Beast to unleash a limited-edition burger blurring the lines between the digital and culinary worlds. Read more
A Visionary's Journey: Exclusive Interview with the Phil Creator
A mysterious crypto visionary is using the power of memes to transform the industry, and they're just getting started.
By Yona Gushiken
The world of cryptocurrency, a landscape of dizzying volatility and often reckless speculation, is in constant flux. But within this turbulent terrain, a new force has emerged, aiming to harness the energy of meme culture for a higher purpose. Meet Phil, a project that, despite its playful name, is seeking to bridge the gap between internet hype and real-world impact.
Behind Phil is ZZ_410, an enigmatic figure who, like the crypto world itself, has emerged from the shadows, leaving little known about their identity. But their words, penned in a recent exclusive interview, ring with a conviction that belies their anonymity.
"My journey in crypto began with mining Bitcoin back in 2011," they shared with The Shib, their tone betraying a quiet pride in having been there at the very genesis of the industry. "Those were the early days, and the entire landscape felt like uncharted territory.”
As the industry matured, ZZ_410 saw the potential of Ethereum's 2015 Initial Coin Offering (ICO), contributing to its development and witnessing the rapid evolution of the decentralized ecosystem. But amid this evolution, ZZ_410 saw a void.
"Something was missing," they stated, reflecting on the frenetic and often directionless nature of the space. "It was crucial to remind everyone that the real power of decentralized communities lies in their ability to create tangible change," they added, explaining their inspiration behind Phil.
The year 2024 marked the launch of Phil, a project designed to reimagine the meme coin space, not as a playground for fleeting trends, but as a force for good.
"Phil isn’t just about riding the meme wave," ZZ_410 emphasized. "It’s about demonstrating that we can harness this collective energy for a greater good. By embedding philanthropy into its core, Phil shows that meme coins can go beyond memes and market caps—they can unite people to make a lasting, positive impact on society."
ZZ_410’s decision to activate Phil in 2024 was not a random one. The meme coin space, having exploded in popularity with the likes of Dogecoin and Shiba Inu, was ripe for both innovation and exploitation. "This cycle has caused the meme coin space to explode more than any other cycle," they explained, highlighting the industry’s rapid growth, but also its vulnerability. "The space needed someone, or something, to set a new standard based on trust, honesty, and collaboration."
Phil's mission is simple, yet powerful: to unite the top 50 meme coins under a banner of philanthropy. It's about moving beyond sometimes trivial nature of memes and demonstrating their potential for genuine impact.
"We'll hold a charity event for every new partnership Phil forms with other projects," ZZ_410 revealed, outlining Phil's commitment to a real-world impact. "The goal is to show that meme coins can do more than just make people money; they can create a positive impact in the real world."
This philosophy, dubbed "PHILanthropy," is at the core of Phil's mission. ZZ_410 envisions a world where meme coins are not just digital tokens, but catalysts for change. The project’s narrative unfolds in a fictional world called Meme City, a metaphorical representation of the crypto space, filled with both chaos and promise. "Phil’s journey through Meme City represents his mission to bring order and collaboration to the space," ZZ_410 explained. "It's not just about the culture of memes—it's about memes with meaning."
The next steps for Phil are clear: more partnerships, more charity events, and a growing community. ZZ_410 exuded a quiet determination in their written responses, their words carrying a conviction that resonated beyond the virtual realm. "Phil’s journey is just beginning," they stated, their words brimming with optimism. "We want as many people as possible to join us and help redefine what meme coins can achieve."
The excitement surrounding Phil has been further amplified by whispers of a collaboration with Shiba Inu. While details remain scarce, the partnership promises to bring tangible benefits to holders of SHIB tokens. The specific nature of this collaboration is yet to be announced. ZZ_410, the enigmatic figure behind Phil, has hinted that the official announcement is imminent, and it seems likely to be a game-changer for both projects.
As the interview came to a close, ZZ_410 offered a glimpse of what was next for Phil. “We’re just getting started,” they said. “The growth of Phil involves more partnerships, more charity events, and expanding our community. We’ve got some amazing collaborations lined up, and Phil’s journey through Meme City is just beginning.”
The next chapter for Phil was clear: more partnerships, more innovation, and more ways to make a tangible difference in the world. “The meme coin space is maturing, and projects with a purpose are going to thrive,” ZZ_410 asserted. “Phil is here to redefine what meme coins can achieve.”
Whether Phil can successfully bridge the gap between meme culture and real-world change remains to be seen. But one thing is certain: ZZ_410, the enigmatic force behind Phil, has set their sights on a bolder future for the crypto world, one where memes can be more than just fleeting entertainment, and where the power of community can fuel genuine good.
“Keep an eye on Phil,” ZZ_410 said in closing. “We’re about to change the game.”
The PHILosophy Disrupting Meme Coins: Phil's Meaningful Revolution
Tired of frivolous meme coins? Phil is shaking things up, proving that internet culture can be a force for good.
By Yona Gushiken
The internet’s joke is evolving. Meme coins, once dismissed as frivolous digital tokens adorned with Shiba Inus, frogs, and apes, are transforming into a force for social good. Phil, a newcomer to this evolving landscape, is leading the charge, proving that digital currencies can be more than just memes. It’s a movement, redefining the potential of digital assets and challenging our assumptions about the intersection of internet culture and philanthropy.
Phil's Origin Story: The Ethereum Connection
Born out of a deep-rooted vision to unite meme coins with a higher purpose, Phil Token's origins tie back to none other than Ethereum's genesis. Its creator, the enigmatic ZZ-410, an OG developer active since the Ethereum ICO era, reactivated his long-dormant genesis wallet—containing a substantial 2000 ETH—to launch Phil.
This connection to Ethereum's roots underlined Phil's commitment to decentralization and its long-term vision. The project began as a tribute to the collaborative, community-driven ethos that birthed platforms like Ethereum.
The creation of Phil began as a nod to the very ethos that spurred decentralized platforms like Ethereum: collaboration and the empowerment of communities. While Ethereum paved the way for decentralized applications, Phil aims to take meme coins beyond speculation, harnessing the power of internet culture to fuel real-world change.
Within hours of launch, Phil achieved a $134 million market cap, topping Uniswap charts and earning accolades from Web3 influencers. Following this, Phil rapidly gained traction, listing on prominent centralized exchanges like Tapbit, Gate.io, Bitpanda, BingX, SuperEx, MEXC Global, BitMart, BTSE, and BigONE. This widespread adoption highlights growing confidence in the token's potential and its unique approach.
Vitalik Buterin on Memes for Social Good
The potential for meme coins to create a positive impact is not lost on Ethereum's co-founder, Vitalik Buterin. In a recent statement, Buterin expressed his appreciation for meme coins that directly support charitable causes.
"Anything that gets sent to me gets donated to charity ... though I truly prefer if you guys send to charity directly." He went on to explain that a community-led approach—where token holders engage in the decision-making process—could lead to a maximally positive-sum outcome for the world. This vision aligns closely with Phil's mission to unite top meme coins in philanthropic initiatives, transforming internet culture into a tool for social change.
Murad’s Insights: Memes are More Than Jokes
Echoing this sentiment is Murad, a meme coin enthusiast who immersed himself in the culture, meticulously studying on-chain data and community dynamics. Murad offered a new lens for viewing meme coins: "Meme coins are often misunderstood; some can represent emotional safety." He predicted a shift: "When you mention 'meme coin' ... they often think of … dogs and cats … Over the years, there will be a transition from funny meme coins to more serious ones."
He anticipated billions of meme coins, but only a few thriving, with around 20 "cults" emerging. He emphasized "mission coins," predicting, "a few of these mission coins will achieve the highest market caps." He contrasted animal-themed coins with mission coins: "When you wake up … a coin based on an animal does not inspire … motivation … A mission coin will energize people…," underlining the power of purpose.
Phil's Mission: Uniting Meme Coins for a Purpose
Phil stands out in the meme coin space for its unique mission: to unite meme coins under a common goal of social impact. Phil's collaborations transcend partnerships, sparking charitable action and transforming meme coin hype into real-world good.
At its very foundation, Phil's ethos resonates with a growing sentiment in the cryptocurrency world: that meme coins, despite their whimsical origins, can serve as catalysts for meaningful change. From donations to real-world causes to building community-driven initiatives, Phil wants to turn the internet culture into something much more substantial.
The Evolution of Meme Coins
Meme coins have always been dismissed by traditional investors as speculative fads. But Phil, along with a growing number of similar projects, is rewriting that story. The token is not just another entry in the vast list of internet currencies—it’s a symbol of how decentralized technologies can mobilize global communities for good.
For those intrigued by Phil's unique approach, the message is clear: this is a meme coin with a difference. It's a project built on integrity, driven by purpose, and fueled by a passionate community. It's a chance to be part of something bigger, a movement that's changing the narrative around meme coins and demonstrating their potential to be a force for good in the world.
As the meme coin space matures, projects with purpose are set to thrive, and Phil is among those at the forefront of this shift. More than just a speculative asset; it’s a movement that invites the community to be part of something bigger—transforming internet culture into a tool for global change. With rapid growth and strong community backing, Phil is the one to watch.
The Quiet Giant Awakens: Business Leaders See Ethereum's Transformative Potential
Ethereum, once a quiet giant in Bitcoin's shadow, is awakening as a transformative force in business, fueled by institutional adoption, technological advancements, and a vision of a decentralized future.
By Yona Gushiken
A technological leviathan is stirring. Ethereum, the blockchain platform long overshadowed by Bitcoin, is emerging as a transformative force in its own right, capturing the attention of business leaders across industries. From finance to supply chain management, the whispers about Ethereum's potential have become a roar, proclaiming its arrival as a game-changer.
This rise wasn’t overnight. For years, Ethereum quietly built its infrastructure, nurtured a vibrant developer community, and navigated the volatile currents of the crypto world. It weathered skepticism and overcame technical hurdles, laying the groundwork for a future powered by decentralized applications, or dApps.
Larry Fink, CEO of BlackRock, the world's largest asset manager, recognized this potential early on. During BlackRock’s Q3 earnings call, he declared, "The utilization of digital assets are going to become more and more of a reality worldwide," signaling a shift in institutional thinking.
Fink’s words were not merely a prediction; they were a call to action, acknowledging that the financial world stood on the precipice of profound change. "The role of Ethereum as a blockchain can grow dramatically," he emphasized.
Mainstream Validation Fuels Ethereum's Ascent
This growing mainstream acceptance is evident in BlackRock's foray into Ether ETFs, a move that underscores increasing trust in Ethereum's robust blockchain platform. This trust extends beyond cryptocurrency trading, reaching into decentralized finance (DeFi) and tokenization, solidifying Ethereum’s position as a foundational technology.
This validation also benefits Ethereum-based Layer 2 solutions, such as Shibarium, a network built atop Ethereum that leverages its security and infrastructure while aiming to enhance scalability. Shibarium exemplifies how Ethereum's rising tide lifts all boats, creating a secure, scalable, and increasingly trusted environment for innovation.
However, both Ethereum and associated projects like Shibarium inherit not just strengths, but also the underlying risks of the Ethereum network. Vulnerabilities or challenges faced by the base layer could impact these interconnected systems. Moreover, the regulatory landscape for cryptocurrencies and blockchain technology remains complex and evolving, introducing uncertainty that could affect their long-term trajectory. Specifically, regulators are grappling with how to classify and oversee digital assets, which could impact investment strategies and market adoption.
A Proposal for Greater Decentralization
Adding to this evolving landscape, Ethereum co-founder Vitalik Buterin has introduced a proposal to reshape the platform's staking mechanism. He suggests reducing the minimum Ether required to become a validator from 32 ETH to just 1 ETH. This change, Buterin argues, would lower the barrier to entry for smaller participants and individuals interested in solo staking, promoting greater decentralization and aligning with Ethereum’s vision of broader accessibility.
“The second goal is justified by a desire to support solo stakers," Buterin explained. "Poll after poll repeatedly show that the main factor preventing more people from solo staking is the 32 ETH minimum. Reducing the minimum to 1 ETH would solve this issue…”
This proposed shift raises questions about potential network performance impacts. A surge in validators could slow transaction processing and increase operational costs. Buterin has addressed these concerns by proposing "single-slot finality," an innovation designed to significantly reduce transaction confirmation times, potentially improving user experience while maintaining network security. This proposal has sparked debate within the Ethereum community, with some expressing enthusiasm for increased participation and others voicing concerns about network stability. Thorough research and testing will be crucial to determine the viability and long-term implications of this change.
Real-World Applications Drive Adoption
Samara Cohen, Chief Investment Officer at BlackRock, saw the game-changing potential of Ethereum's programmability. “Ethereum’s programmable blockchain enables developers to build decentralized applications," she explained. "This is a game-changer for finance.” Cohen envisioned a future where innovative financial products, like spot Ether ETFs, could bridge the gap between traditional finance and the crypto world.
Beyond the realm of high finance, major corporations began exploring Ethereum's practical applications. Yorke Rhodes, Director of Digital Transformation at Microsoft, described the tech giant's foray into blockchain-based supply chain management: "Microsoft leveraged Ethereum for … providing traceability and financial controls for high-value items like cloud chips." This wasn't a theoretical experiment; it was a real-world deployment, a testament to Ethereum's enterprise-grade capabilities.
Addressing concerns about scalability, Paul Brody, Chair of the Enterprise Ethereum Alliance, pointed to a pivotal technological advancement: “The Dencun upgrade, which lowers gas fees, is crucial for businesses processing millions of transactions.” This upgrade, Brody argued, removed a significant barrier to entry for businesses looking to leverage the power of Ethereum.
Matt Hougan, CIO of Bitwise Asset Management, captured the growing excitement surrounding Ethereum with a compelling analogy: “Ethereum is the Microsoft of blockchains.” He saw Ethereum not just as a cryptocurrency, but as a foundational layer, the operating system upon which the future of decentralized finance, smart contracts, and tokenization would be built.
The convergence of these perspectives, from financial titans to tech innovators, signaled a turning point. The quiet giant was awakening, and as it stirred, the world watched with anticipation, ready to witness the dawn of a new technological era. The question was no longer if Ethereum would transform industries, but how profoundly it would do so.
Shibarium-Powered Welly Unleashes the 'BEAST' Burger
Italy's only Shibarium-powered fast-food chain, Welly, partners with NFT project A Kid Called Beast to unleash a limited-edition burger blurring the lines between the digital and culinary worlds.
By Yona Gushiken
The aroma of sizzling patties hangs heavy in the air, mingling with the tang of lime and the subtle heat of jalapeños.
Welly, the Italy-based fast food franchise and pioneering Web3 business built on Shibarium, buzzes with anticipation.
A new culinary creation, a behemoth of flavor and texture, sits poised to conquer appetites: A Burger Called Beast.
But this new burger is not your typical menu addition. Instead, it is a collaborative venture—a bridge between the tangible world of juicy beef and the ethereal realm of Web3, forged in partnership with the NFT project, A Kid Called Beast.
This latest innovation further cemented Welly's commitment to leveraging blockchain technology for greater transparency, customer engagement, and a unique incentive-driven model within the fast-food industry.
Last week marked the genesis of this unlikely, yet compelling, partnership. Welly, fresh off expanding its food and design concepts based on input from the SHIB community and the June opening of its second location in Reggio Emilia, sought to further expand its reach and connect with the burgeoning Web3 community.
They found a kindred spirit in A Kid Called Beast (AKCB), a collection of 10,000 unique 3D avatars residing on the Ethereum blockchain. The shared vision: a burger that embodied the bold, vibrant spirit of both brands.
The collaborative process was a careful orchestration of flavor profiles. Welly and the AKCB team, led by Rafael Ferrero, aka "Rafsby," meticulously selected each ingredient to create a symphony on the palate.
They began with the foundation: a fluffy Martin's Potato Roll, cradling not one but two smashed patties, their surfaces caramelized to a perfect crisp. Sharp cheddar cheese melted over the sizzling beef, providing a creamy counterpoint.
Then came the star of the show: a homemade onion and bacon jam, its smoky sweetness adding a layer of complexity. Thinly sliced jalapeños provided a kick of heat, balanced by the cool creaminess of avocado and a final squeeze of fresh lime. The entire creation was then slathered with spicy mayo, adding a final flourish of flavor.
The resulting burger, "A Burger Worthy of Being Called a Beast," is more than just a meal but a statement. It highlights a tangible connection between the physical and digital worlds, a testament to the growing influence of Web3 communities.
For Welly, the partnership offered a unique opportunity to engage with a new audience and solidify its position as a forward-thinking brand, continuing its trajectory as an emerging fast-food empire.
From October 15, "A Burger Called Beast" roared onto the scene, available for delivery via Glovo, Deliveroo, and Just Eat. It’s a limited-time offering, available only while stocks last. But for those lucky enough to snag one, it promises to be an unforgettable experience, a delicious reminder of the ever-evolving intersection of food, technology, and community.
Hey Shib Army!
It’s a defining moment for the community—when all our “WENs” are slowly being answered and our dreams for SHIB are coming to life. As you’re well aware, we prioritize a measured approach over haste. Slowly but surely, we’ll get there. So buckle up as we become the change we'd like to see on this path to decentralization! Are you ready to HODL with us for the long term?
By Malaya Ruiz
Shiba Inu in the Driver's Seat: Wen DeLorean?
Ain’t that true, Shib Army!!! “Wen DeLorean?” is the new “when I get rich from crypto, I won’t tell anyone but there will be signs.” Let’s turn that “maybe” into “for sure” real soon, DeLorean Labs! We simply cannot wait. LFG!
Say Hello to Shibarium’s Mass Adoption with Zypto
The upcoming addition of Shibarium to Zypto’s platform is a major breakthrough! Are you ready for improved scalability that makes navigating the ecosystem a breeze? We can’t wait to welcome a wave of new crypto lovers soon. Read all the details in this insightful article on The Shib Daily.
SHIB x MASS: Pioneering Financial Innovation for the Shiba Nation State
Speaking of “mass” adoption, the Mass partnershib is about to take the Shiba State by storm as the go-to financial layer that the ecosystem needs. The future of finance is here, and it’s going to be amazing!
Crunch, Spice, and Everything Nice? The BEAST Is the Welly Crew’s Fav!
As highlighted in last week’s Doggie Treats—and this time in a special feature in this edition—a burger called “Beast” is the talk of the town right now in Welly-land! Is your mouth watering yet? Well, you’re not alone. Congrats, Welly and AKCB!
Magical Mermaids: Halloween Party in the Ocean
Have you seen these new spooky magical mermaids? Perfect for your Halloween collection! It’s a limited edition and there are only two MMs left. Will you be one of the only three lucky degens with a Halloween collectible from Magical Mermaids?
Introducing #LumiOracle – Free Service by Lumibots for Shibarium Projects
Lumibots has announced that the #LumiOracle NFT tracking system is now available and all projects on Shibarium can use it at no cost! Could it be the “Flash” of the network? Experience it firsthand and share it with the community. Do your own tracking as we wish you the best of luck!
Which #Shibarium projects would you like to see next in The Shib?
Tell us on Twitter using #TheShib hashtag or in a thread at @shibtoken.
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Send us an email explaining everything at submissions@shib.io.
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Advertise with Us
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